Tong Zhou's Blog

2017 is absolutely an important year for Nintendo, after the releasing of Nintendo Switch, its share price increased by 95% at the end of 2017, which created the highest value of Nintendo in the past nine tears. In the social media monitoring project part two, I will continue to talk about social media monitoring of Nintendo Switch, give a competitive and SWOT analysis of Switch, and provide the recommendation for Nintendo based on the analysis. Except  Nintendo Switch , there are other two similar and famous products in the video games console market,  SONY's PS4  and  Microsoft Xbox One . This is the Google Trends of theses three key words of the past one year. Based on the image, we can see that the google trends of theses three products have relatively the same fluctuation.  SONY's PS4 is the most popular in Google trends compared with the Switch and Xbox One. During November 19 to November 25, there are significantly increase o...

In chapter 11, it talks about the groundswell inside the company, which means that your employees are also your groundswell. Employees play an important part in the success of your company, the quality of their work has a direct impact on your success. The bigger the company is, the more of problem internal communication becomes. It is because of that the message flow from the upper level to the lower level need to go through too many processes, which is more easy to make the communication ineffective.  Your employees are also your groundswell, listening to what they said about the problem inside the company and the creative ideas that will create new products will promote the development and improvement of your company. As a result, the free and open company culture becomes more important at this time, because it will make the employees not afraid to speak out and express their opinions.  The video talks about how Steve Job worked with its employees,...

The Olympic Game as the most important competition in the world generates lots of attention, and many people talk about it in social media. There are many brands use the Olympics as a great chance to do the social media marketing.  P&G is one of the official sponsors of The Winter Olympics in Pyeongchang in 2018, P&G China launched the marketing campaign to encourage the public to cheer for the Olympics with Chinese Olympic Committee.  P&G China launched the hashtag #13亿人为爱打call助力冬奥#, which encourage the public to cheer for the Chinese team in PyeongChang.  P&G invited lots of celebrities to post videos on Weibo with the hashtag, includes some famous sports stars, movie stars, supermodels, therefore to generates awareness on social media, let more people pay attention to the winter Olympics.  Moreover, they created posters of the team member of the Chinese team after they finished the competition with a very inspire...

The Nintendo Switch is the seventh major video game console developed by Nintendo. It soon swept around the world after it was released on March 3, 2017.  The Nintendo Switch achieved more than 14 million units sold worldwide until the end of 2017. Nintendo is a Japanese multinational consumer electronics and video game company, which is one of the world's largest video game companies. It created some well-known games such as Mario and The Legend of Zelda.  Nintendo is the leading portable game console producer. Nintendo Switch is a "hybrid console" that designed to bring games to life. The Nintendo Switch lets people can play games at home, on the go, and everywhere in between. It's super portable and flexible that you can play at anywhere, anytime with your friends and other online Nintendo Switch gamers. This is the Google trends of Nintendo Switch since January 1, 2017. On January 13, 2017, Nintendo convened its world...

China is a huge and crucial market for luxury industry.  According to Bain & Co. reported this year, around 30 percent of the World’s luxury purchases were made by Chinese customers, and it is continue increasing.  In chapter 9 of the book Groundswell, Wining in a World Transformed by Social Technologies, it talked about the importance of embracing the customers, let the customers actually involved in the innovation process of the products, which can greatly help companies to develop new products. While Chinese Market takes up huge percentage in the global luxury market, many companies are trying their best to grab the Chinese customers.  One of the most important ways is to release the new year limit edition. Spring Festival is the Chines new year, which is one of the most important festival for China. In recent few years, many global luxury brands launch Chinese new year limit products every year that combining their classic design with Chinese elemen...

The Oscars is the world’s famous awards event in film industry, which generates millions of attention and leads great discussion in the society per year. Many brands also create interesting and creative campaigns or topics that can connect with the Oscars to attract people’s attention. In 2016’s the Oscars, Airbnb created a campaign on Twitter called “Live in the Movies” which attracts 63 million impressions. Jasmine Atherton, Airbnb’s head of social for Americas said that they realized that the Oscars were such a huge moment, but they were not the official sponsor of the event, which means that they cannot pay and advertise it. Instead, they use Twitter as the platform to make the connection with this event. They posted a question on Twitter with the hashtag  #LiveInTheMovies# said that, if you could live in any movie, what would it be? Then they started to match homes listed on Airbnb with nominated films in the Oscars. Besides, they also asked people what...