Social Media Monitoring Project - Part One

The Nintendo Switch is the seventh major video game console developed by Nintendo. It soon swept around the world after it was released on March 3, 2017. The Nintendo Switch achieved more than 14 million units sold worldwide until the end of 2017.

Nintendo is a Japanese multinational consumer electronics and video game company, which is one of the world's largest video game companies. It created some well-known games such as Mario and The Legend of Zelda. 

Nintendo is the leading portable game console producer. Nintendo Switch is a "hybrid console" that designed to bring games to life. The Nintendo Switch lets people can play games at home, on the go, and everywhere in between. It's super portable and flexible that you can play at anywhere, anytime with your friends and other online Nintendo Switch gamers.

This is the Google trends of Nintendo Switch since January 1, 2017. On January 13, 2017, Nintendo convened its worldwide new product launch event of The Nintendo Switch in Tokyo, that's also the first high point appeared in the google trends. Moreover, the event was live streamed online.

During February 26 to March 11, there was a considerable increase in the searching volume of The Nintendo Switch. It is because of that The Nintendo Switch was officially released on March 3 worldwide, which put The Nintendo Switch as a very hot topic on the Internet.

There was a small increase in the searching volume on the Black Friday, the biggest discount day in the U.S.  At the end of December, the new game released on The Nintendo Switch stimulated the increase of the google trends.

Here are the results when searching Nintendo on Social Mention, there are four index strength, sentiment, passion, and reach. The Strength achieves 65%, which illustrates that the likelihood of the discussion of Nintendo in social media appears to be positive. There is no negative sentiment towards Nintendo, which is a great situation.

The "Switch" takes a large percent in the top keywords of the posts related to Nintendo. As a result, we can see that The Nintendo Switch is super hot in all Nintendo products.

There are over 6 million followers of Nintendo Switch on Facebook. The official account of The Nintendo Switch uses Facebook to post the news, such as the release of new games, new functions of the console, updates and some funny things.

On February 16, it posted on Facebook that the new game was available on The Nintendo Switch, which got 237 comments and 186 shares. When looking through the comments, it shows a polarized condition, some people really like the Switch, while others dislike it. 

Moreover, there are many people asking questions below the posts, but The Nintendo Switch didn't respond to them, which is a really bad reaction in the relationship with their customers.

There are over 9 million followers of Nintendo of America on Twitter. There are more positive comments on this platform. But it still shows the same condition that they didn't respond to their customers, didn't communicate with their followers that to build a positive relationship with them. 

Then we turn to Instagram, there are 3.8 million followers of Nintendo of America on Instagram. 

Recently, the famous and classical video game Ultra Street Fighter II was available on The Nintendo Switch, many people download the game, and it got great responses.

Nintendo has over 3.6 million followers on Youtube, and they post their ads, new products frequently on YouTube, got thousands of views, comments, likes, and shares. This is a new Nintendo LABO designed for the Nintendo Switch, it's like a magical box that can turn into different shapes, which can connect with the Nintendo Switch to play different games. This video got over 1miliion views and 286k likes.

Conclusion

To summarize, The Nintendo Switch generates lots of attention on the social media platform, it has millions of followers on the social media website. It is a great phenomenon that means it is popular and people are paying attention to its development.

However,  Nintendo did a bad job in building the relationship with its customers. Nintendo didn't reply to the customer's questions and comments. It would give a negative feeling of the brand towards the customers.

Nintendo should spend more effort on communicating with their customers and followers on social media. Let people who are interested in their brands know that they are being listened and cared.