Final Presentation

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Airbnb “ Live in the Movies”

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The Oscars is the world’s famous awards event in film industry, which generates millions of attention and leads great discussion in the society per year. Many brands also create interesting and creative campaigns or topics that can connect with the Oscars to attract people’s attention. In 2016’s the Oscars, Airbnb created a campaign on Twitter called “Live in the Movies” which attracts 63 million impressions. Jasmine Atherton, Airbnb’s head of social for Americas said that they realized that the Oscars were such a huge moment, but they were not the official sponsor of the event, which means that they cannot pay and advertise it. Instead, they use Twitter as the platform to make the connection with this event. They posted a question on Twitter with the hashtag  #LiveInTheMovies# said that, if you could live in any movie, what would it be? Then they started to match homes listed on Airbnb with nominated films in the Oscars. Besides, they also asked people what...
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The Usage of Social Media Marketing To The Generation Z

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What is Generation Z? Generation Z is the people who born in the late 1990’s to early 2000’s, which is a little younger than the millennial. This generation is a huge group and they extremely grown up in the digital age, and specifically, they are strongly influenced by social media. According to Dan Baum , one of the trends of social media in 2018 is the increasing power of the Generation Z. Goldman Sachs says that marketers need to realize the value of the Generation Z and shift their social media marketing strategies based on the trend of increased buying power of this group. There are data illustrate that 80% of Generation Z are influenced by social media in the shopping, especially for Instagram(44%), YouTube(32%), and Snapchat(21%). As a result, marketers need to better use the social media platform to better attract the Generation Z. Based on the research from Kantar Millward Brown , young people tend to be disgusted with ads on their mobile phones. It bec...
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Reading Reflection #3 Chapter 11 & Chapter12

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In chapter 11, it talks about the groundswell inside the company, which means that your employees are also your groundswell. Employees play an important part in the success of your company, the quality of their work has a direct impact on your success. The bigger the company is, the more of problem internal communication becomes. It is because of that the message flow from the upper level to the lower level need to go through too many processes, which is more easy to make the communication ineffective.  Your employees are also your groundswell, listening to what they said about the problem inside the company and the creative ideas that will create new products will promote the development and improvement of your company. As a result, the free and open company culture becomes more important at this time, because it will make the employees not afraid to speak out and express their opinions.  The video talks about how Steve Job worked with its employees,...
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