Tong Zhou's Blog

2017 is absolutely an important year for Nintendo, after the releasing of Nintendo Switch, its share price increased by 95% at the end of 2017, which created the highest value of Nintendo in the past nine tears. In the social media monitoring project part two, I will continue to talk about social media monitoring of Nintendo Switch, give a competitive and SWOT analysis of Switch, and provide the recommendation for Nintendo based on the analysis. Except  Nintendo Switch , there are other two similar and famous products in the video games console market,  SONY's PS4  and  Microsoft Xbox One . This is the Google Trends of theses three key words of the past one year. Based on the image, we can see that the google trends of theses three products have relatively the same fluctuation.  SONY's PS4 is the most popular in Google trends compared with the Switch and Xbox One. During November 19 to November 25, there are significantly increase o...

In chapter 11, it talks about the groundswell inside the company, which means that your employees are also your groundswell. Employees play an important part in the success of your company, the quality of their work has a direct impact on your success. The bigger the company is, the more of problem internal communication becomes. It is because of that the message flow from the upper level to the lower level need to go through too many processes, which is more easy to make the communication ineffective.  Your employees are also your groundswell, listening to what they said about the problem inside the company and the creative ideas that will create new products will promote the development and improvement of your company. As a result, the free and open company culture becomes more important at this time, because it will make the employees not afraid to speak out and express their opinions.  The video talks about how Steve Job worked with its employees,...

The Olympic Game as the most important competition in the world generates lots of attention, and many people talk about it in social media. There are many brands use the Olympics as a great chance to do the social media marketing.  P&G is one of the official sponsors of The Winter Olympics in Pyeongchang in 2018, P&G China launched the marketing campaign to encourage the public to cheer for the Olympics with Chinese Olympic Committee.  P&G China launched the hashtag #13亿人为爱打call助力冬奥#, which encourage the public to cheer for the Chinese team in PyeongChang.  P&G invited lots of celebrities to post videos on Weibo with the hashtag, includes some famous sports stars, movie stars, supermodels, therefore to generates awareness on social media, let more people pay attention to the winter Olympics.  Moreover, they created posters of the team member of the Chinese team after they finished the competition with a very inspire...