Tong Zhou's Blog

The Nintendo Switch is the seventh major video game console developed by Nintendo. It soon swept around the world after it was released on March 3, 2017.  The Nintendo Switch achieved more than 14 million units sold worldwide until the end of 2017. Nintendo is a Japanese multinational consumer electronics and video game company, which is one of the world's largest video game companies. It created some well-known games such as Mario and The Legend of Zelda.  Nintendo is the leading portable game console producer. Nintendo Switch is a "hybrid console" that designed to bring games to life. The Nintendo Switch lets people can play games at home, on the go, and everywhere in between. It's super portable and flexible that you can play at anywhere, anytime with your friends and other online Nintendo Switch gamers. This is the Google trends of Nintendo Switch since January 1, 2017. On January 13, 2017, Nintendo convened its world...

China is a huge and crucial market for luxury industry.  According to Bain & Co. reported this year, around 30 percent of the World’s luxury purchases were made by Chinese customers, and it is continue increasing.  In chapter 9 of the book Groundswell, Wining in a World Transformed by Social Technologies, it talked about the importance of embracing the customers, let the customers actually involved in the innovation process of the products, which can greatly help companies to develop new products. While Chinese Market takes up huge percentage in the global luxury market, many companies are trying their best to grab the Chinese customers.  One of the most important ways is to release the new year limit edition. Spring Festival is the Chines new year, which is one of the most important festival for China. In recent few years, many global luxury brands launch Chinese new year limit products every year that combining their classic design with Chinese elemen...

The Oscars is the world’s famous awards event in film industry, which generates millions of attention and leads great discussion in the society per year. Many brands also create interesting and creative campaigns or topics that can connect with the Oscars to attract people’s attention. In 2016’s the Oscars, Airbnb created a campaign on Twitter called “Live in the Movies” which attracts 63 million impressions. Jasmine Atherton, Airbnb’s head of social for Americas said that they realized that the Oscars were such a huge moment, but they were not the official sponsor of the event, which means that they cannot pay and advertise it. Instead, they use Twitter as the platform to make the connection with this event. They posted a question on Twitter with the hashtag  #LiveInTheMovies# said that, if you could live in any movie, what would it be? Then they started to match homes listed on Airbnb with nominated films in the Oscars. Besides, they also asked people what...

Market research consists of collecting and analyzing data about people or companies methodically to better understand what that group of people needs. In chapter 5, Li & Bernoff talks about the importance of listening to the groundswell, companies spend large amounts of money and effort on market research, listen to their customers, therefore to better develop the strategies to promote their products. Market research is important because it will help you get the answers to the key questions of your business. Getting to know your customers helps you to get your products to meet the market needs and size, have a better understanding of your competitors, which is important for a business to enter into a new market or maintain an existing market. Market research  is very effective that it drives your communication with your current and potential customers, identifies where the opportunities are, resolve...