The Usage of Social Media Marketing To The Generation Z
What is Generation Z? Generation Z is the people who born in the late 1990’s to early 2000’s, which is a little younger than the millennial. This generation is a huge group and they extremely grown up in the digital age, and specifically, they are strongly influenced by social media. According to Dan Baum , one of the trends of social media in 2018 is the increasing power of the Generation Z. Goldman Sachs says that marketers need to realize the value of the Generation Z and shift their social media marketing strategies based on the trend of increased buying power of this group. There are data illustrate that 80% of Generation Z are influenced by social media in the shopping, especially for Instagram(44%), YouTube(32%), and Snapchat(21%). As a result, marketers need to better use the social media platform to better attract the Generation Z. Based on the research from Kantar Millward Brown , young people tend to be disgusted with ads on their mobile phones. It bec...